Promoting mindful travel to North Lake Tahoe is a vital driver of the local economy and plays a significant role in California and Nevada at large. Tourism revenue allows the region to create more travel-related jobs as well as fund greater investments in infrastructure, amenities and innovation in the Lake Tahoe region, benefitting both visitors and residents alike. Learn about the benefits of travel, what we do, how we do it, and how you can get involved.
A 2025 report by Dean Runyan Associates found direct travel-generated employment in North Lake Tahoe grew from 8,700 in 2022 to 9,070 in 2023. Approximately 370 jobs were generated, representing a 4.2% increase compared to the previous year.
Direct travel-generated earnings in North Lake Tahoe grew from $401.1 million in 2022 to $446.1 million in 2023, an increase of approximately $44.9 million or 11.2%. From 2018 to 2023, travel industry earnings grew at a compound annual growth rate of 8.9%.
Tax revenue (local and state) generated by travel spending in North Lake Tahoe grew from $77.7 million in 2022 to $79.3 million in 2023, a 2.1% increase. From 2018 to 2023, tax revenue grew at a compound annual growth rate of 6.5%.
California travel spending grew to $150.4B in 2023, a 5.6% increase from the prior year. Travel supports 1.2M jobs state-wide, an increase of 5.9% from 2022 to 2023. The California travel industry has restored 98% of its jobs since 2019.
At least 13.3% of Nevada’s jobs are travel related. In 2022, visitor spending increased by 25% over the previous year. The 50.7M visitors spent $49B across the state generating 412K new jobs and $75B in total economic impact.
Placer County, California employs 17K travel-related positions including those in Tahoe City and Kings Beach. A significant share of earnings are pulled from the county’s visitor spending, which increased to $1.4B in 2023. Travel-related state and local tax revenue reached $127.9M.
Washoe County, Nevada visitors spent $3.1B in 2022, an increase of 10% over the previous year. Total business sales grew to $4.9B, and employment grew to 41.8K, both metrics seeing a 7% increase over the previous year. Total labor income increased to $1.8B.
Local businesses are at the center of North Lake Tahoe’s small town charm. Lake Tahoe Travel offers a wide range of marketing initiatives that restaurants, lodging properties and more can take part in to promote visitation to the region and to their individual locations. Find opportunities to promote your North Lake Tahoe business on our Get Involved page.
Looking for some information and travel tips? We’ve got you covered. Explore places to stay, things to do, and advice for getting here and getting around Lake Tahoe. You’ll find this and more to help you plan a vacation to Lake Tahoe in any season.
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